ABC's cancellation of "Selfie" feels a little bit like a temper tantrum. "You don't love our show with Karen Gillan and John Cho? FINE. BE THAT WAY." I mean it just seems really early to cancel a show with so much promise that is slowly growing it's fanbase.
I'm guessing that it likely has something to do with whatever salaries Gillan and Cho are commanding, but that's only a hypothesis and one that could easily be wrong. Networks seem to be getting more and more jumpy lately, but even so, a cancellation after only episode 6 seems premature.
It's too bad that their marketing campaign was based around a really shallow television spot, that likely turned off the more intelligent audience the show is really written for. The pilot episode didn't help much either - everything got a lot stronger and better with episodes 2 and 3.
And then there is the title. Clever in some ways, but also problematic for marketing and tagging. How do you follow a show when typing the name into your tumblr search bar just brings up photos of people taking pictures of themselves?
But if this is the era of early cancellations, it's also the beginning of the era of rebirth. So far it's only long-time fan favorite shows like "Community" and "Veronica Mars" that are seeing second life. Perhaps it is too much to expect a show just 7 episodes out of the gate to get a second life. But who knows? If the fans speak up, anything could happen. Anything at all.